What is CRM and Why is It So Important to Your Business | Customer Relationship Management

Customer relationship management, or CRM, is a kind of software that organises and maintains all customer interactions on a single platform.

Describe CRM.

Customer relationship management, or CRM, refers to the software that keeps track of all customer interactions and fosters bonds with leads and prospects. The CRM system collects client information via several means. Businesses currently use a wide variety of apps, including spreadsheets, e-mail, chat, and calendars, all of which may be used. CRM replaces all these systems, allowing organisations to monitor all of their information from one single platform without having to switch between them. Every team inside the company has access to this data so they can act.

How does CRM operate?

By giving the sales and marketing teams a set of tools to handle all aspects of sales and marketing. from lead creation to lead nurturing to opportunity management, forecasting. and completing the transaction, CRM software helps the teams get insights. CRM enables efficient data management and improves workflow efficiency.

Users of CRM solutions may monitor consumer interactions across a variety of channels. The CRM gathers data from a variety of sources, including email, social media, calls, contact forms, and more.

CRM solutions enable you to track, evaluate, and update data throughout the platform. CRM streamlines your daily tasks and offers a number of tools for tracking performance and efficiency. Tasks and other previously planned actions, such as making a call, sending an email, planning an event, etc., are brought to your attention. You can plan your company operations and create better action plans as a result since all the information is stored in the system.

A CRM platform generally provides the following functionalities:

Lead management:

CRM keeps track of incoming leads and assists the sales staff in entering their data into the system. The team may examine the data based on this information.

Sales automation:

CRM automates the phases in your sales process. So that your sales staff can spend more time interacting with and closing business with customers and prospects and less time on administrative activities. The uniformity and efficiency of your sales process is ensured by sales automation.

Automation of workflows:

CRM enables you to lessen your menial burden and concentrate on more important projects. With CRM, you may automate any tasks you are now doing. It may be automated to send emails to new customers, call the appropriate teams, assign a ticket, etc.

Analytics:

The data and insights provided by CRM's analytics show how well both sales and customer service are doing. You have the power to make wise choices that will boost sales and enhance the customer experience.

Marketing Automation:

You may target the audience with tailored campaigns by using data from a CRM system. You can get a detailed view of prospective consumer behavior using marketing automation. Your marketing team can execute campaigns. Boost engagement, and simplify marketing operations to enhance revenue.

Motives to choose Apptivo CRM

Apptivo is a CRM system that gathers all the data required by your organisation to streamline processes. Enhance business operations, and boost productivity. With CRM, you can automate the majority of your time-consuming tasks. Use our mobile CRM features to access the data from anywhere.